Sell lines
For "up-style" sell lines:
• Capitalize all main words (adjectives, adverbs,
pronouns, and verbs).
• Capitalize the first word in each line. Articles
may be lowercase or uppercase when they start a line
other than the first line.
• Capitalize conjunctions and prepositions with
more than four letters (about, before, between,
through, without).
Presents with
A Personal Twist
For "down-style" sell lines:
• Capitalize the first word
• Capitalize all proper nouns
Presents with
a personal twist
for Christmas
When page numbers are included with sell lines, the page
number should be separated from the rest of the sell line
with a dash, a comma, or a change of typestyle or type
size. Page should be abbreviated "p.," followed
by the page number that the story begins on.
Great Kitchen
Makeovers, p. 52
Numbers should be used as figures, not as words (although
CEs may grant leeway here for design purposes).
12 Great Ideas
for Decorating Your Bath
3 Cures for Cabin
Fever
Sell lines, SR10.1
For designers, SR10.2
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