July 24, 2008

Better than nothing

When you use comparative suffixes, be sure you’re setting up an actual comparison.

If you write “a brighter, cleaner look,” ask yourself: “brighter and cleaner than what?”

incorrect:
When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warmer, more welcoming atmosphere.

correct:
When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warm, welcoming atmosphere.

correct:
When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warmer, more welcoming atmosphere than maple or sycamore.

Compiled by Elizabeth Keest Sedrel. Have a question you'd like addressed in a future issue? E-mail it.