Issue 249 • July 24, 2008

Better than nothing

When you use comparative suffixes, be sure you’re setting up an actual comparison.

If you write “a brighter, cleaner look,” ask yourself: “brighter and cleaner than what?”

incorrect:
When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warmer, more welcoming atmosphere.

correct:
When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warm, welcoming atmosphere.

correct:
When you shop for kitchen cabinets, consider mahogany. Its rich grain creates a warmer, more welcoming atmosphere than maple or sycamore.

Back to Style on the Go Table of Contents