Trademark
rules
Use
generic
terms
instead
of
trademarks,
when
possible.
When
using
trademarks,
capitalize
them.
Do
not
use
trademarks
in
boldface,
italics,
or
all
caps
(unless
they
appear
in
a
copy
block
of
such).
Use
trademarks
for
products
whose
generic
names
are
not
easily
interpreted
or
sufficiently
informative.
Include
the
generic
name
with
the
trade
name
on
first
use.
Call
the
product
by
its
generic
name
in
the
rest
of
the
article.
Use
trademarks
when
needed
for
the
reader’s
understanding
of
what
the
product
is,
what
it
does,
or
how
it’s
used.
Use
trademarks
for
products
that
are
unique
(no
other
product
can
be
substituted
to
achieve
the
same
result).
For
Meredith
Corporation
trademarks,
follow
the
Meredith
Corporation
Trademark
Manual.
Use
™
or
®
on
the
first
use;
these
symbols
do
not
need
to
be
repeated
with
subsequent
uses
in
the
same
story.
Refer
questions
to
the
Meredith
Law
Department.
Sources
for
information
on
trademarks
and
corresponding
generic
terms:
1.
Meredith
Corporation
Trademark
Manual
and
Legal
Department—for
Meredith
Corporation
trademarks.
2.
Webster’s
Third
New
International
Dictionary
(unabridged)—for
correct
spelling
of
long-standing
trademarks
and
descriptions
of
products
they
represent.
3.
International
Trademark
Association
Checklist—for
recent
trademarks,
their
correct
spelling,
and
their
accurate
generic
terms.
Trademark
rules,
SR31.1
Common
trademarks,
SR31.2
List of SIM trademarks, SR31.3
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