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Web Sites, SR32.1

Web site addresses

Ideally, Web site addresses should be kept entirely on one line. In practice, this is not always possible. If it is necessary to break a Web site address, do so before a form of punctuation, such as a hyphen or period, or after a slash (/). Do not add a hyphen at the end of the line. This should help readers avoid misreading the address.

In body copy, captions, and other running text, drop the "http://" or "www" before a Web site address unless the site will not load without it. Put the address in a typeface opposite that of accompanying text (for instance, italic type within roman copy) so the reader comprehends it at a glance.

       For instructions, visit the Carpet and Rug Institute's Web site at carpet-rug.com.
       Check out aham.org.
       EBay (ebay.com) is a great source for hard-to-find items.
       The Stencil Artisans League shares information about techniques at sali
              .org.
       Illustrations lead browsers through suggestions at nkba.org/homeimp/
              docs/index.htm

In display type (cover blurbs, folios, heds, etc.), use of "http://" or "www" is optional. Opposite typeface is not necessary.

Web addresses are not case-sensitive before an extension (such as .com or .net). Non-Meredith Web sites should be all lowercase through the extension.
       
       nkba.org

Web address information following an extension (separated by a slash) is case-sensitive and should be capitalized when necessary.     

       nkba.org/News/Oct07.htm

In all cases, treat Meredith Web sites as brand names by capitalizing as appropriate. In body copy, captions, and other running text, they should also be set off in an opposite typeface.

       BHG.com; BHG.com/designaroom
       FamilyCircle.com
       KitchenBathIdeas.com
       RemodelingCenter.com
       DIYideas.com
       AllPeopleQuilt.com
       bhgScrapbooksEtc.com
       HeartHealthyOnline.com
       DiabeticLivingOnline.com

In display type and other graphic treatments, key letters of Meredith Web site names can be emphasized with a type treatment other than caps—weight, size, or color, for instance.
       
       allpeoplequilt.com
       diyideas.com

Sentence capitalization rules always apply: The first letter of a sentence is always capitalized, whether it’s the t in the, the m in Meredith, or the e in eBay.


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